Bradford District Credit Union are celebrating after members completed a survey indicating their overwhelming delight with their Credit Union.
01 Sep 17
Bradford District Credit Union are celebrating after a record number of members completed a survey indicating their overwhelming delight with the Credit Union.
It comes after taking new steps in promoting itself in the community and their hard work has helped reach over 6000 members, the highest they have ever been, with almost half its members being payroll savers.
Ian Brewer is a Financial Inclusion Development Officer who joined BDCU a year ago and whose role covers financial education, publicity, marketing and payroll promotion.
He has introduced a number of marketing campaigns for the Credit Union – two of which are explained below:
1) BDCU Survey
Ian says “Following membership growth that has taken us over 6000 members we wanted to find out how members found our services and product range by promoting a survey on Facebook, MailChimp and other channels which resulted in a 32% record response rate, equating to 22% of total membership. The results were amazing with 98% overall satisfied with the credit union and 90% rated BDCU for great customer service and value which were also at record levels.”
Regarding BDCU Facebook activity, BDCU tried a new strategy by posting financial inclusion related articles that have been a great success not only with members but other organisations too. Ian says: “A number of partner organisations are now reposting my posts on their Facebook pages, thus promoting BDCU. I have found the most effective way is to post three times a week (Mon/Wed/Fri) with financial inclusion related articles from the Leeds Financial Inclusion Team Newsletter that I schedule in advance.
Partners know this pattern and repost them. In addition I put out wider emails highlighting specific posts such as the present problems at Provident that organisations may want to repost, increasing our exposure. We use Tuesdays and Thursdays for our own related info like lottery numbers or marketing information. Finally, I also use the Facebook banner that remains static for important updates/ events such as our Anti-loan shark projects or the fantastic survey results that’s on now.”